Ericka Valdez, Director of Marketing & Founder, Nicole Noir Studio
I build brands that are clear, strategic, and built to perform.
About Me
I’m a Director of Marketing with over a decade of experience helping brands define how they show up, how they communicate, and how they grow.
My work sits at the intersection of strategy and execution — leading brand positioning, digital direction, and creative oversight in close partnership with leadership teams.
I don’t approach marketing as a series of tactics. I approach it as a system. One that creates clarity, builds trust, and supports long-term business performance.
What you’ll find here isn’t just visual work, it’s a reflection of how thoughtful, strategic marketing translates into real-world impact.
Selected Work
Cochise MTS
Defense Training & Global Operations
Client
Cochise MTS
Year
2025
The Challenge:
A fragmented brand presence in a high-stakes industry where credibility and clarity are critical.
The Approach:
Led brand strategy and digital direction, developing messaging, positioning, and website structure aligned with operational and business goals.
The Outcome:
A clear, authoritative brand foundation built to support global partnerships, stakeholder trust, and long-term scalability.
Scope:
Brand Strategy
Website Strategy
Messaging Framework
Digital Direction
Resicum International
Defense, Aviation & Global Operations
Client
Resicum International
Year
2025
The Challenge:
Multiple business units operating without a unified brand or clear digital presence, limiting clarity across capabilities and audiences.
The Approach:
Built brand architecture, messaging systems, and digital direction — aligning leadership vision with execution across multiple entities and platforms.
The Outcome:
A cohesive, scalable brand ecosystem that clearly communicates authority across global defense and aviation markets.
Supporting long-term growth, stakeholder confidence, and global positioning.
Scope:
Brand Architecture
Website Development (Multiple Entities)
Messaging Systems
Strategic Direction
The Hair Co.
Consumer Beauty & Service Brand
Client
The Hair Co.
Year
2025
The Challenge
An experience-driven business lacking clarity and consistency across its brand and digital presence.
The Approach
Refined brand positioning, elevated visual direction, and aligned messaging to better reflect the in-studio experience and target audience.
The Outcome
A cohesive, elevated brand presence designed to support client acquisition, retention, and long-term growth.
Scope
Website Strategy
Messaging
Content Direction
UX Structure
Alabama Shooting Center
Tactical Training & Recreational Facility
Client
Alabama Shooting Center
Year
2025
The Challenge
A large-scale facility needing a clear, structured digital experience to support multiple audiences and offerings.
The Approach
Developed website structure, messaging, and content direction to improve usability, clarity, and alignment with on-site operations.
The Outcome
A streamlined digital experience that supports memberships, course enrollment, and overall customer engagement.
Scope
Brand Strategy
Website Design
Digital Presence
Marketing Direction
Previous Leadership Experience
Premier Pharmaceuticals
Healthcare & Regulated Industry
Director of Marketing & People Services
Led creative direction during a period of rapid growth, overseeing brand expression, campaign development, and content strategy across a multi-level marketing organization.
Built scalable brand systems that supported launches, campaigns, and cross-functional alignment — contributing to the company’s growth into a multi-million dollar business.
Red Aspen
Multi-Million Dollar Beauty Brand
Creative Director
Led marketing strategy, brand communication, and internal alignment within a regulated healthcare environment — balancing growth initiatives with compliance, accuracy, and operational discipline.
Partnered closely with executive leadership to strengthen organizational clarity, brand credibility, and communication during periods of growth and change.