Ericka Valdez, Director of Marketing & Founder, Nicole Noir Studio
Open to Fractional and Full Time Opportunities
About Me
I’m a Director of Marketing with over a decade of experience helping brands clarify their voice, strengthen their presence, and build marketing systems that support long-term growth. On this page, you’ll find select strategic engagements where I’ve led brand positioning, digital strategy, and creative oversight, working closely with leadership teams to deliver clarity, credibility, and measurable impact for complex, evolving businesses. What follows isn’t just visual work — it’s evidence of how thoughtful marketing supports real business objectives.
Branding. Leadership. Content Creation. Storytelling. Commerce.
Client
Resicum International
Year
2025
Fractional Director of Marketing
Led brand strategy and digital marketing for Resicum International, a mission-critical defense and aviation organization where credibility, accuracy, and trust are non-negotiable. Owned brand positioning, messaging frameworks, and website strategy in direct partnership with executive leadership, ensuring marketing aligned with business development and operational realities. The work established a clear, authoritative foundation designed to support long-term growth, stakeholder confidence, and scalability.
Client
The Hair Co.
Year
2025
Brand Strategy, Digital Presence & Marketing Leadership
Led brand strategy and marketing direction for The Hair Co., a consumer services brand operating in a competitive, experience-driven market. Owned brand positioning, digital presence, and messaging to improve clarity, consistency, and differentiation across customer touchpoints. The work aligned brand presentation with in-studio experience and established a scalable marketing foundation to support acquisition and retention.
Client
Alabama Shooting Center
Year
2025
Brand Strategy, Digital Presence & Marketing Leadership
Led brand positioning and digital strategy for Alabama Shooting Center, a large-scale tactical shooting facility serving both recreational and professional audiences. Owned website structure, messaging, and content direction to support memberships, course enrollment, and range utilization while reinforcing safety, professionalism, and trust. Marketing efforts focused on clarity and usability, aligning the digital experience with on-site operations and long-term growth goals.
Employer
Premier Pharmaceuticals
Year
2022-2024
Director of Marketing & People Services
Served as Director of Marketing and People Services for Premier Pharmaceuticals, leading brand, communications, and internal alignment within a regulated healthcare environment. Owned marketing strategy and messaging while balancing growth initiatives with compliance, accuracy, and operational discipline. Partnered closely with executive leadership to strengthen internal communication, organizational clarity, and brand credibility during periods of change and growth.
Employer
Red Aspen
Year
2018-2022
Creative Director
Served as Creative Director during a period of rapid growth, leading brand expression, campaign creative, and content strategy for a scaling Multi-Level Marketing organization. Owned creative direction across launches and campaigns, translating business objectives into cohesive brand systems that could scale without losing consistency or speed. Partnered cross-functionally with marketing, product, and leadership teams as the brand grew into a multi-million-dollar business.